G-650 Marketing Standards

The College shall maintain a specific visual identity to convey its brand consistently and professionally. Established Branding Guidelines and Graphic Standards articulate logo usage, typeface, e-signatures, college seal, color swatches, campaign logos, and the elements making up the visual identity of the College.

Employees will consult the Marketing and Communications Department when creating external-facing promotional pieces to ensure guidelines are followed. Promotional pieces include presentations, brochures, apparel, posters, flyers, signs (both print and digital), giveaways, etc.

The Print Center is the preferred source for printed materials. If an outside vendor is needed, a representative from Marketing and Communications will coordinate on behalf of the College.